strategy

brand strategy

brand expansion strategy – Schiaparelli

Comprehensive brand strategy dossier exploring Schiaparelli’s platform identity, artistic positioning, and competitive landscape.

The project includes a strategic audit, SWOT analysis, and marketing mix, along with a proposal for brand extension into fragrance while preserving the house’s strong artistic coherence and surreal heritage.

Strategic study of Bvlgari’s digital ecosystem, analyzing its online audience, content positioning, and performance across web and social platforms. The project outlines a refined digital persona, a structured editorial roadmap, and an in-depth e-commerce review, followed by tailored recommendations to enhance visibility and conversion while reinforcing the maison’s Roman boldness and luxury authority.

This project examines Guerlain’s internal organization, leadership approach, and corporate culture within the luxury sector. Through an analysis of strategic frameworks and managerial dynamics, it highlights how the maison sustains its heritage while driving innovation and maintaining a strong, distinctive positioning in the global luxury landscape.

Strategic development of DUO, a premium service application designed for modern mothers.

The project combines brand positioning, digital communication strategy, and concept creation, shaping a platform that merges luxury, personalization, and everyday efficiency.

Strategic development of DUO, a premium service application designed for modern mothers.

The project combines brand positioning, digital communication strategy, and concept creation, shaping a platform that merges luxury, personalization, and everyday efficiency.

brand strategy

brand strategy

brand expansion strategy – Schiaparelli

Digital Marketing – Bvlgari

Digital Marketing – Bvlgari

Luxury Management – Guerlain

Digital Communication – app project

marketing – Gas Bijoux